My F stop Blog » Life Behind The Lens

First, I want to give praise to the Victoria’s Secret company for doing something so right in the age of social media, Facebook, and blogging when so many companies seem lost and confused on what to do! They completely hit the nail on head with the luncheon they threw last week at the Fig and Olive restaurant in Los Angeles. Here’s why they are so smart. They choose a great restaurant with amazing food and invited the best fashion bloggers, writers, and stylists to attend a private lunch with Adriana Lima, Alessandra Ambrosio, and Candice Swanepoel, three top super models from Victorias Secret. The invitees where allowed to spend time with each of the models asking about fashion and their latest campaign to promote the new swimsuit line. Numerous girls were seen shooting photos and uploading them seconds later to their blogs and FB pages while others quickly got updates out to their Twitter accounts when something interesting was said. Also brilliant was Victoria’s Secrets use of Ipads which were placed on the tables where the guest could check out the new shopping interface where swimsuits tops and bottoms could be mixed and matched online. Guests included Jennifer Chan, Lindsay Miller, Emily Schuman of Cupcakes and Cashmere, Kathryn Romeyn, Hillary Kerr, Raha Lewis, Marcy Medina, Rachel Zalis, Caroline Cagney, Rebecca Resnick, and Sari Tuschman. Thanks again to Victoria’s Secret for hiring me to be the event photographer!

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